The campaign was highly effective in driving ValeroPay+ adoption, driving double digit growth in both downloads and active usage during the promotion. More importantly, customers didn’t just download the app – they used it. In-app fuel transactions climbed significantly as users embraced the convenience and the chance to win. Many participants continued to use ValeroPay+ for the built-in everyday savings, even after the contest ended, indicating a lasting behavior change. In short, Get Pumped succeeded not only in short-term engagement but also in long-term adoption of Valero’s digital payment ecosystem.

Valero’s Get Pumped campaign was on the leading edge when compared to competitor campaigns. Valero embraced big-ticket prizes and instant rewards, but uniquely tied the promotion directly to mobile payment (not just loyalty card usage or app check-ins). This nuance meant that Valero effectively married its payment technology adoption with its rewards program, whereas others were forced to focused on one or the other. The result was a promotion that not only matched competitors in excitement, but also delivered more immediate business impact by driving payment transactions through their platform. This innovative integration of payment and loyalty is now being noticed across the industry as a model for future digital promotions.