SCA Promotions Pays $500,000 Prize in State Fair Contest
Tennessee Middle School Teacher AWARDED $500,000 GRAND PRIZE IN STATE FAIR® CORN DOGS DREAM HOME SWEEPSTAKES
Sarah Stevens received her prize at Food City Food Show in Knoxville, TN. Additional prizes in the Dream Home Sweepstakes are still available.
KNOXVILLE, TN. (October 15, 2010) – State Fair Corn Dogs today awarded a once-in-a-lifetime grand prize check for $500,000 to the winner of its Dream Home Sweepstakes. Sarah Stevens of east Tennessee accepted her prize on the main stage at the annual Food City Food Show held in Knoxville, TN.
“In the tough economic climate of the past year, through this sweepstakes, we were able to offer an amazing prize with the potential to change our winner’s life,” said Daryl Gormley, general manager breakfast and snacking, Sara Lee North American Retail. “Not unlike the State Fair brand, the Stevens family loves having fun and spending quality time together. We hope that the Stevens family will be able to use this money to help bring the family together not only in the kitchen at mealtime, but throughout their entire home in the future.”
Stevens purchased her winning corn dogs at the Food City in her hometown and that is why the annual Food Show, which attracts more than 20,000 attendees, was chosen for the check presentation. During the presentation representatives from the brand as well as the retailer were on-hand to congratulate Stevens and her husband on their win.
“I could not believe it when I heard I won,” said Stevens. “There are so many little things I’ve always wanted to do with our home, but we usually change or upgrade the necessities first. With this money I’m going to be able to do so much to improve our home for my family.”
“We were thrilled to learn that one of our customers was selected as the grand prize winner of the State Fair Corn Dogs Dream Home Sweepstakes,” said Steven C. Smith, Food City president and chief executive officer. “On behalf of the entire company, I would like to thank Mrs. Stevens for choosing Food City and congratulate her on this exciting prize.”
To enter the sweepstakes, consumers were required to submit UPC codes on specially marked boxes of State Fair Corn Dogs. Stevens’ family is a big fan of the product and encouraged her to enter. The odds of winning the grand prize were 1 in 110 million.
The Dream Home Sweepstakes ends October 31, 2010 and additional prizes are still available. Please visit www.statefairbrand.com for more information and official rules.
About Food City
Headquartered in Abingdon, Virginia, K-VA-T Food Stores operates 105 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.
About State Fair Corn Dogs
State Fair Corn Dogs are America’s #1 Corn Dog*. The brand has ensured quality and taste in every bite, while providing simple family fun. State Fair Corn Dogs are perfect for meals, snacks, appetizers, parties, on-the-go, or for any meal occasion. These flavorful, delicious hot dogs are wrapped in a famous honey-sweetened cornbread batter and are available in Classic and Beef varieties. State Fair Corn Dogs have the great taste both parents and kids love. It’s the classic corn dog taste your kids want with the protein they need. State Fair Corn Dogs are available in both stick and mini varieties. Visit www.Corndogs.com for additional information.
*Share of Corn Dog Category, number one in Dollar Sales and Dollar Share data per IRI FDMx 52 weeks ending August 22, 2010.
About Sara Lee Corporation