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Cars.com

Weekend Warrior

This football-themed contest was targeted at Cars.com dealers as a way to both engage them and educate them around the Cars.com product. The sweeps format contest with a collect & win component was played every day with random draws taking place from all entries. For every day that a contestant was not selected as an instant winner, they received "yards" (points randomly assigned from 10-50). For every 10 yards they received, contestants earned one entry into the weekly sweepstakes component of the contest.