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The Score

Game Streak Challenge

The Score has run the Game Streak Challenge contest twice a year for the past three years. Initially, The Score was looking for a unique contest that would complement the suite of fantasy sports contests run by SCAinteractive and that would expand their fantasy offering. The Game Streak format was an ideal solution as it also drives high daily traffic, which in turn creates sponsor value. Also, because the contest incorporates multiple sports into one contest and is very quick and easy to play, it appeals to a broad audience. The format is very simple.  Each day on which games are scheduled, contestants are challenged to pick the winner of only one game. If their prediction is correct, their winning streak begins or continues. If their team loses, their streak ends and they must start another streak.  Contestants can come back daily to check their streaks and make their picks. The person who builds the longest winning streak during the contest period wins the grand prize. Incorporating a mobile version of the contest increased continued participation and promoted The Score's mobile apps.