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Poynt

Home Free Contest

Poynt is a free local search service that runs within Windows Messenger, AOL AIM or a mobile app. It is used to search for businesses and services, or to find movie listings or restaurants. Poynt was looking to encourage trials of their software using an online interactive promotion. SCAinteractive developed the Home Free Contest where contestants added Poynt to their Instant Messenger buddy list.  After their first, sixth and 11th Poynt searches, users received a unique PIN.  PINs were then entered online to play the contest game which was designed to mimic the Poynt system and features. Contestants had the chance to win one of many instant win prizes or the grand prize of a $250,000 home. SCAinteractive also provided prize coverage for the $250,000 grand prize.