New York Daily News

Fashion Week Sweeps

SCAinteractive manages weekly sweepstakes contests for the New York Daily News, as well as their successful Scratch 2 Win promotions. For fashion week, the newspaper wanted to promote their involvement in the week's events and increase newspaper sales. For the sweeps, each day during Fashion Week, the Daily News published a unique code for the grand prize. Contestants would then go online to register and enter the code for the chance to win the grand prize package, or one of many smaller prizes. SCAinteractive managed the contest from development to winner selection using our TrueDraw™ technology.