Miller Lite

Ice Chest

Miller Coors worked with SCAinteractive to design a consumer promotion to support sales of Miller Lite products in regional C-Stores. The online promotion was supported through retail point of purchase material and on-pack details to drive consumers online to play to win. The fun advergame provided a branded experience that was engaging for consumers and offered great product exposure. Instant win and sweepstakes prizes were available to be won which attracted consumers. In-store support materials helped retailers support the program and drive product sales.