Portfolio

Global TV

Survivor Fantasy

Global TV has held the Canadian broadcast rights for the popular TV show Survivor since season one. To further engage their audience, Global wanted to run an online promotion. SCAinteractive developed and managed a prediction-based fantasy contest where contestants made their predictions on a series of questions before each episode. Questions included an engaging confidence element where a multiplier could be added to a prediction based on a contestant's confidence in the outcome. Facebook was integrated to facilitate the log-in process and to enhance the viral nature of the promotion.