Cash for Gas Game

SCAinteractive developed a promotion that was sent to Geico customers with their monthly bill.  Customers then went online to see if they were winners. The game code allowed access to play an interactive game which consisted of selecting 5 out of 25 boxes. If three boxes showed cash, they won a $50 MasterCard® prepaid card, four boxes won them a $100 MasterCard® prepaid card and five boxes won them $10,000, a prize which was covered by SCAinteractive. Customers received additional game codes by signing up for various services on the GEICO site. One of the key services being promoted was paperless online billing. Due to the initial success of the promotion, and the increase realized in paperless billing sign-ups, Geico ran an expanded version of this contest again the following year.