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Foot Locker

Work it. Wear it. Win it.

Foot Locker and Lady Foot Locker customers received one scratch card with their purchase of workout attire. During this same period, Bally Total Fitness and Bally Sports Club members received a similar scratch card for visiting the club for a workout (wearing their Footlocker apparel of course). Each scratch card contained two scratch-off areas. The first area was for an Instant Win prize opportunity, while the second scratch-off area revealed a unique code that allowed contestants to enter online for a chance to win $100,000 - which was covered by SCAinteractive.