Portfolio

CTVOlympics

Fantasy Hockey

CTV was the host broadcaster for the 2010 Vancouver Olympic Games and put significant effort and resources into developing a comprehensive website from which to stream events and to post news, opinions and results. CTVOlympics.ca recruited SCAinteractive to develop a program of two contests designed to engage an audience in advance of the games to build awareness of the site and establish loyalty, then to encourage multiple daily visits to the site during the games. SCAinteractive developed the Predict Team Canada contest which launched prior to the announcement of team Canada's men's hockey team. This was then complemented with a player-based fantasy hockey promotion which ran during the Olympic Games.