Case Studies

Bridgestone : B2B Fantasy Hockey

Bridgestone has a large network of distributors with whom they were looking to engage and enhance communication. A fantasy hockey pool was an excellent solution. SCAinteractive developed a custom fantasy pool which made effective use of groups and leaderboards to not only provide their distributors a fun promotion, but also to create talking points for Bridgestone's sales team. Distributors and sales staff logged in once a week to select their team of players. Distributors were placed into groups based on their region and sales representative, and daily scoring ensured that contestants returned often to check their standings.

Objectives

  • Reward loyal distributors and engage them around the Bridgestone brand
  • Enhance communication and create talking points for the Sales Team

Program

  • Branded hockey fantasy pool based around a “salary cap” selection system
  • Frequent return website visits required to play and modify selections
  • Effective use of groups and standings
  • Weekly picking and daily scoring
  • Customized prizing options

Integration

  • Distributors were auto-assigned to groups based on their ID number
  • Prizing was awarded based on performance in group

Results

  • Participation results exceeded expectations and feedback was very positive
  • The promotion was run for the second year for both regular season and playoffs
  • Sales staff were appreciative of the talking points created