Bridgestone : B2B Fantasy Hockey
Bridgestone has a large network of distributors with whom they were looking to engage and enhance communication. A fantasy hockey pool was an excellent solution. SCAinteractive developed a custom fantasy pool which made effective use of groups and leaderboards to not only provide their distributors a fun promotion, but also to create talking points for Bridgestone's sales team. Distributors and sales staff logged in once a week to select their team of players. Distributors were placed into groups based on their region and sales representative, and daily scoring ensured that contestants returned often to check their standings.