Case Studies

State Fair : $500K Dream Home

Sara Lee's Food and Beverage division, State Fair, through their agency Launch Creative Marketing, engaged SCAinteractive to develop and deliver a unique online collect and win and instant win promotion with a $500,000 dream home as the grand prize. The program was designed to drive sales of State Fair Corn Dogs.  Specially marked packages of the product contained codes which provided access to the branded promotion and allowed consumers to collect game pieces, each representing a room in the dream home. Collect all six rooms and you win!

The successful program culminated with a grand prize winner collecting the half million dollar prize which was covered by SCA Promotions Inc.

Objectives

  • Drive sales of State Fair Corn Dogs
  • Improve shelf placement with retail partners

Program

  • Online instant win and collect and win promotion
  • $500,000 dream home prize attracted consumer attention

Integration

  • In-store POP material and flashed product
  • Unique contest web address for easy access

Results

  • Increased sales
  • $500,000 winner and resulting marketing opportunities