Husky : Fill 'er Up
Husky Energy launched the "Fill 'er Up" contest to drive retail traffic and build customer loyalty. The promotion offered over 1.4 million instant win game tickets plus a chance to win "Fuel for Life" and other prizes through an online contest. The Fill 'er Up online contest took consumers on a fun virtual road trip where they encountered characters created specifically for the contest. The brand experience included visiting a Husky station and C-store and picking up snacks and drinks from contest sponsors. The game highlighted Husky products, including an opportunity to apply for a Husky Rewards MasterCard at the completion of the contest play.