Case Studies

Husky : Fill 'er Up

Husky Energy launched the "Fill 'er Up" contest to drive retail traffic and build customer loyalty. The promotion offered over 1.4 million instant win game tickets plus a chance to win "Fuel for Life" and other prizes through an online contest. The Fill 'er Up online contest took consumers on a fun virtual road trip where they encountered characters created specifically for the contest. The brand experience included visiting a Husky station and C-store and picking up snacks and drinks from contest sponsors. The game highlighted Husky products, including an opportunity to apply for a Husky Rewards MasterCard at the completion of the contest play.

Objectives

  • Drive in-store traffic and customer loyalty
  • Promote sponsor products
  • Build consumer database

Program

  • Integrated offline and online instant win contest
  • Fuel for Life Sweepstakes
  • Fun advergame
  • Online Husky Rewards Mastercard application

Integration

  • In-store POP material
  • Email campaign to Husky Rewards members
  • Printed instant win ticket with PIN code for additional online instant win and sweepstakes

Results

  • Huge consumer response
  • Increased fuel and C-store sales
  • Husky Rewards Mastercard sign-ups
  • Significant exposure for sponsor